The Social Sciences

Year: 2018
Volume: 13
Issue: 2
Page No. 408 - 412

Effect of Learning Organization and Orientation of Entrepreneurs Through Market Orientation and the Impact on Small and Medium Business Performance in Minapolitan Region of South Sulawesi

Authors : Abdul Rahman, Chalid Imran Musa and Muhammad Azis

Abstract: The purpose of this research is to analyze the influence of organizational learning and entrepreneurship orientation on SME business performance in Minneapolitan area South Sulawesi. This research is a survey research using quantitative approach with sample of 150 SMEs in 5 regencies and cities in Minneapolitan area in South Sulawesi. Data collection using questionnaires as a means of collecting data and conducting direct interviews and library searching. The results of data analysis found that organizational learning and entrepreneurial orientation did not directly affect the performance of SMEs in the Minneapolitan area but indirectly influenced by market orientation variables. The results of the analysis indicate that SMEs business performance in Minneapolitan area in South Sulawesi can be developed through organizational learning and entrepreneurial orientation but must use market orientation as a focal point in the empowerment of SMEs.

How to cite this article:

Abdul Rahman, Chalid Imran Musa and Muhammad Azis, 2018. Effect of Learning Organization and Orientation of Entrepreneurs Through Market Orientation and the Impact on Small and Medium Business Performance in Minapolitan Region of South Sulawesi. The Social Sciences, 13: 408-412.

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