Authors : Zainab Roslan, Zuliskandar Ramli, Er Ah Choy, Ali Yusri and Zaini Rusli
Abstract: This study discusses the potential and opportunities of heritage tourism development in Jugra and its impact on economic, social and politics. Prospects for the development of heritage tourism in the study area consist of the elements of historic cultural heritage and the beauty of natural heritage. This study used quantitative method through questionnaire that was conducted on 392 respondents. Respondents selected were local community aged 16 years or older who have lived in the study area not <3 years. The respondents were selected to get more accurate results on the elements of heritage in the study area. The study revealed that most of the respondents said that the study area has tourist attractions such as the remains of monuments/old buildings, the history and the beauty of nature. The majority of the respondents also agreed with the development of heritage tourism in the study area (96.9%). In addition, the respondent’s assessment on the potential level of all elements of the historic cultural heritage found in the study area showed positive results. The study also ranked each element of the cultural heritage in sequence based on the ratings given by the respondents. The results of the study revealed a number of opportunities that could be obtained if the study area is developed as a centre of heritage tourism. Among the opportunities are the study area will be known throughout the domestic and international level and Selangor also has the potential to become the heritage tourism hub in Southeast Asia. In addition, there will be an increase in the number of tourists that visit the area, employment opportunities, potential to be used as a handicraft centre as well as the study area has the opportunity to be developed as a reserved archaeology and eco-heritage tourism. Furthermore, the study found the positive effects of heritage tourism development which can reduce local unemployment rates, improve infrastructure and increase the income and employment opportunities in tourism sector.
Zainab Roslan, Zuliskandar Ramli, Er Ah Choy, Ali Yusri and Zaini Rusli, 2018. Tourist Attractions in the Historic Royal Heritage, Jugra, Selangor: Its Potential, Opportunities and Impact. The Social Sciences, 13: 427-433.