The Social Sciences

Year: 2019
Volume: 14
Issue: 9
Page No. 335 - 340

Distribution Marketing Strategy of Goods from Manufacturers to the Consumer in the Auto Parts Industry in Thailand

Authors : Jiraporn Boonying and Sujitra Chantana

Abstract: The purpose of this research was to study the marketing strategies for product distribution from manufacturers to consumers in the Thai auto parts industry to study general characteristics of the automotive parts distribution center in Thailand to study the readiness of the Thai auto parts distribution center. In the distribution of products in terms of employees marketing investment, marketing management. And marketing information to study the importance of marketing logistics in the distribution of Thai auto parts distribution centers such as order processing, warehouse inventory, moving goods outbound transportation and customer service to study the efficiency factors in product distribution of Thai auto parts industry to study the relationship between the efficiency factors in product distribution of Thai auto parts distribution centers and the importance of marketing logistics. This research is research of mixed weave pattern of this research is quantitative research a questionnaire was used in this study were collected from the involved manufacturers of automotive parts in 500 samples for. Can be obtained from the Taro Yamane sample size table got 202 sample sand 20 interviews The research found that respondents attach great importance to product features that match the expectations of customers. Most entrepreneurs have lower positions than managers. The availability of the distribution center as a whole is very ready for marketing information and importance of marketing logistics overall, it is very important to estimate the order and efficiency factors in product distribution. Overall, it is very important for customers to receive products on time. It also found that there is a relationship between efficiency factors of product distribution and importance of marketing logistics.

How to cite this article:

Jiraporn Boonying and Sujitra Chantana, 2019. Distribution Marketing Strategy of Goods from Manufacturers to the Consumer in the Auto Parts Industry in Thailand. The Social Sciences, 14: 335-340.

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