The Social Sciences

Year: 2019
Volume: 14
Issue: 11
Page No. 370 - 374

Brain Wave and Consumer’s Choice in Response to Advertisement

Authors : Norsiah Fauzan and Sandhesa Rajendran

Abstract: An assessment of brain wave on mind behavior of consumers from six participants were conducted while watching advertisement stimuli with two brands of milk powder (Enfagrow and Dugrow). Six participants volunteered for the study and their brain waves were recorded to measure their frequencies during their engagement and decision making. The analysis showed higher activity of beta and alpha were stimulated while watching Enfagrow, Dugro advertisement stimulated higher theta in the frontal area and temporal area, especially, at T6-Av with (19.83 uV2) amplitude compared to Enfagrow advertisement with (2.99 uV2) amplitude.

How to cite this article:

Norsiah Fauzan and Sandhesa Rajendran, 2019. Brain Wave and Consumer’s Choice in Response to Advertisement. The Social Sciences, 14: 370-374.

Design and power by Medwell Web Development Team. © Medwell Publishing 2022 All Rights Reserved