Abstract: The study investigated sports elementals and value-added factors in promotion of football in Cross River state, Nigeria. Survey research method of the ex-post-facto type was adopted for the study. The stratified random sampling technique was used to select 10% of football staff, board members of Cross River state football associations, organizing secretaries, coaches, assistant coaches and players of Cross River state for the study. Data collected were analyzed using one-way Analysis of Variance (ANOVA) at 0.05 level of significance and a post hoc analysis was further employed using Tukey Kramer multiple comparison test. The findings revealed that, funding has a significant relationship with the promotion of football ( = 21.00; SD = 2.04) and motivations of players has a significant relationship with the promotion of football in Cross River state ( = 21.65; SD = 4.24). The study recommended that state government should provide funds to support and promote football sports in the state, football coaches and football administrators should encourage players and gives them necessary motivation in terms of winning bonus, match bonus, goal scoring allowance, training allowance, medical welfare, etc.
P.E. Ekuri and Michael A. Anndotan, 2019. Sports Elementals and Value-Added Factors in Promotion of Football in Cross River State, Nigeria. The Social Sciences, 14: 375-383.