The Social Sciences

Year: 2020
Volume: 15
Issue: 11
Page No. 344 - 350

Effectiveness Model of the Implementation of Community Enterprise Policy in Thailand

Authors : Pannawat Kosayodom, Watcharin Sutthisai and Sitiporn Soonthorn

Abstract: This research aims to study to study the effectiveness of the community implementation on community enterprise policy in Thailand that practices in each region of Thailand by studying only food products to study the effectiveness of the implementation of community enterprise policy in each region of Thailand that it is different or not to study the effectiveness of the implementation of community enterprise policy that practice in each sector depending on what conditions of the objective of this research which study the effectiveness of implementation of community enterprise policy in each region of Thailand. The leadership participation of community enterprise members is very important. It focuses for members of community enterprises to have cooperation and have a network which the group that allows the authority for any negotiation which the sample groups in the research are samples of community enterprises in the North, Central, Northeast, Southern region which they are groups of food entrepreneurs that have standard 1 star and 5 stars. The government agencies are the provincial community development official, district community development Officials in different regions of the North, Central, North- East and South of Thailand included Department of Community Development officials total of 30 people whom presented in the research. The data were collected by questionnaires are analyzed by interviewing, observation, discussion within the groups. This study indicated that the effectiveness of the implementation of community enterprise policy in each region of Thailand. The community enterprise leadership participation by the members which it is very important. It has focused for members of community enterprises to have cooperation and create networks. The community enterprise groups have got the high bargaining power cause of the direct markets. The product design development for example packaging design and branding which provided by the 344 The Soc. Sci., 15 (11): 344-350, 2020 government agencies. Using of the innovation and technology for the development of the quality of community enterprise product in each region of Thailand as well. The E-commerce has been applied to expand marketing channels and competition in the scheme and receive various assistance from the government for example training in production knowledge, external study visit, selling products together with the government and have funding sources for community enterprises whether it is a grant for working capital or a loan from a financial institution. Suggestion, Department of Community Development Ministry of Interior, The policies on the promotion of community enterprise operations should be determined as follows: strengthening community enterprises by supporting the learning of leaders and members of community enterprises. Promoting the creation of community enterprise networks. Should encourage the workers involved in community enterprises to receive training to learn new innovations regularly and should allow the private sector to participate in the support of materials and equipment and academic departments of the government such as universities in the area to help develop community enterprise products Packaging design Production planning And marketing knowledge, especially, international markets. There should be monitoring and evaluation of community enterprise activities In order to operate with efficiency and sustainability. Should manage and manage all community’s enterprise groups with unqualified access to funding easily.

How to cite this article:

Pannawat Kosayodom, Watcharin Sutthisai and Sitiporn Soonthorn, 2020. Effectiveness Model of the Implementation of Community Enterprise Policy in Thailand. The Social Sciences, 15: 344-350.

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