Authors : Veerasak Jinarat
Abstract: The objectives of this research were to examine the influence of personal factors in the use of data sources on the quality of social media content on the impact of trust in government. The concepts and theories of Kumar, etc. were used in the content analysis and extraction of variables to create a collection tool. The data was collected from 328 people across the country via. Google forms during July 2021. The results of this research showed that the age group under 29 had a higher frequency of online media use than the age group 30 and over with the frequency of using traditional media. Personal factors classified by age group, monthly income and occupation had a statistically significant influence on the prediction of social media content quality. The predictive coefficients based on the R2 = 0.07, 0.03 and 0.05, respectively.
Veerasak Jinarat , 2021. Resources and Quality of Social Media Content Influencing Trust in Government During the COVID-19 Pandemic in Thailand. The Social Sciences, 16: 157-166.