Abstract: We live in an era where we use several multimedia devices concurrently all day long. The landscape of the digital world has been expanding so quickly that it has made connections all over the world. This digital world is full of ideas, opinions, learning, experiences, opportunities as well as danger and harmful content too where some parents are completely unaware of their children’s digital activities. Children these days are growing in a media saturated surrounding where they are more into the technological stuff rather than physical activities. The aim of this study is to explore the role of non-supervision of parents towards their children’s digital activities. The research is quantitative in nature, since, data collection has been done through online survey with the help of structured questionnaire. Out of 1000,964 parents responded and they were all from Bangladesh, India and Pakistan. Results show that children are attracted towards digital world owing to the unsupervised role of their parents. The study discovers that children are exposed to the behavioural, physical and academic risks owing to their excessive usage of digital media. Hence, it can be said that parent’s supervision plays a vital role in upbringing of their children in such digital era of bombarded content.