Abstract: This study explores how students present, represent and communicate their social selves visually on the online space. Using a comprehensive literature review and an ethnography study on the popular social networking site, Facebook, the researchers draw relevance from the emerging themes and relate them to the identity construction of the Facebook user in a postmodern society. The findings relate the influences and impact of information and communication technology on social identity. Through these influences this study seeks to prove that Information and communication technology like Facebook acts a catalyst of Post-Modernism and serves to change and revolutionise social identity of the individual and the society.