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Asian Journal of Information Technology

Classification of Information Hubs Based on the Interest to Maximize Viral Marketing in Social Networks
A. N. Arularasan and S. Koteeswaran

Abstract: Social networks play an essential role in the online information diffusion. The understanding of the social relationship among users is a factor beneficial to various applications like viral marketing and advertising through social networks. The advertisers aim to select initially a small number of information hubs and provide free samples of a new product to influence a large number of people to buy the product in a short time. Estimating the influence of users, discussing different domains like daily charts, movies, celebrities and sports require analysis of short tweets posted to a social network. With this intent, the fundamental motive is to maximize the influence of a social network in a certain domain of interest. This work proposes support of self-centered network on domain specific information hub classification (speed-diffusion) technique with the aim of classifying information hubs in different domains. Speed-diffusion is an unsupervised classification model, where the output is based on the software analysis without using training samples. The speed-diffusion technique integrates the self-centered network and N-gram classification model to classify the domain specific information hubs. Speed-diffusion represents each domain as a self-centered network, automatically built using WordNet and Yago Ontology. Analysis of short tweets posted to a social network quantifies the general influence of each user with respect to the self-centered networks of various categories. The N-gram classifier leverages these short tweets posted by the user depending on how far its words are from the self-centered network to mine the information hubs specific to a domain. Finally, it evaluates the accuracy of the speed-diffusion technique than that of the existing approaches using a sample of the Twitter network.

How to cite this article
A. N. Arularasan and S. Koteeswaran, 2016. Classification of Information Hubs Based on the Interest to Maximize Viral Marketing in Social Networks. Asian Journal of Information Technology, 15: 2663-2670.

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