Abstract: This study develops a model to theorize however websitecharacteristics improve customers’ creation experiences and later have an effect on their intention of future participation in creation. Therefore,we have a tendency to compared two analysis models to verifya perceived quality contenda big role in explaining client behavior on social media sites.We have a tendency to accessorial perceived quality to our hypo the sized analysis model to develop, integrated model that specifies all themethods in the hypothesized model furthermore as three further methods associated with perceived quality.