Abstract: The purpose of this study is to examine statistical data analysis in mass communication research. There are three major methods of analysing data in mass communication research, namely: content analysis, discourse analysis and qualitative/computational analysis. None of these methods is unique or exclusive to mass communication as they are interdisciplinary. However, research activities in the discipline of mass communication in the 21st century are bereft of discourse analysis. Guided by the principles of object-oriented database theory, we argued that the procedures for data analysis in mass communication research are not unique to analysis procedures in other academic disciplines. Considering the observations made in the course of discussions and opinions reached, this study offers some recommendations as proposed solutions.