Abstract: The purpose of this study determines the key factors that might be considered in the sector-specific measurement scales that is highly related with DTR scale model of service quality (other than SERVQUAL or SERVPERF). A total 342 responds obtained by the online survey method. These responds were listed as highlighted in the literature and theoretical background of the key conceptual and empirical aspects to be considered in the service quality measurement instruments. The study defines deficiencies in the food retail industry of Turkey and the study makes effective suggestions for the future strategies of the sector industry.