Abstract: The purpose of this study is to introduce special consumers as a unique part of consumers. These people highly look for obtaining more material objects and also deal with lots of brands and luxury products to show their status and social position. Analyzing the results obtained from this research showed that this kind of consumers do more shopping compared to usual consumers and pay less attention to the commodity prices in order to demonstrate their self concept and social position. Moreover, this group of consumers may become early market mavens by acquiring more information about markets and different brands.