Abstract: This study examined the relationship between luxury value, ethical values and consumer buying behavior to leapfrog marketing which has a strong relation with sociology and psychology issues. The aim of this study is to analyze the market and the client behavior by including religious orientation as a mediator which has been proved. The researcher reviewed extensive articles concerning consumer buying behavior, luxury value, ethical value and religious orientation. Moreover, survey questionnaire was used in this research to cover the quantitative method and collect data from respondents who have been using cars in the capital city “Riyadh” of Saudi Arabia, in order to highlight the reasons behind buying cars in Riyadh. The data was collected from car agencies in Riyadh, Saudi Arabia which indicated that religious orientation as a mediator play an important role between luxury value and ethical value in addressing consumer buying behavior. Limitations and direction of future research are posted at the end.