Abstract: This study focuses on the investigation of the relationship between the satisfaction of family traditional retail business and their participation in convenience store chain in Vietnam. In order to achieve this target, researcher analyzed the data collected on family traditional retail businesses in Vietnam that do the business with convenience store chain. The methodology used in this research was a combination of qualitative and quantitative method. Based on the results of the qualitative method, researcher used quantitative method to uncover the relationship between the satisfaction of family traditional retail business and their participation in convenience store chain in Vietnam. The result showed a positive relationship between the two.