Abstract: This research aims to identify the problems and a decent strategy pursued by small businesses in the city of Makassar. This type of research is qualitative research. The data used are of qualitative aspects related to small businesses in the city of Makassar through techniques of observation, interview and documentation. And, then analyzed by using SWOT analysis. Results of the study showed small businesses still face problems that are internal and external. Internal problems including lack of capital, human resources are limited, less raw materials, weak business network. External issues include an attempt has not been conducive climate, technology, the implications of the limited autonomy of the region, free trade.