Abstract: The main goal of this study is to investigate the impact of modern means of political marketing on general participation. This is a practical research. The statistical group of this study is a group of students of master’s degree from Azad University. This group is consisted of 300 students who were randomly selected as samples. To collect the data, questionnaires were used and to evaluate the liability of the questions, both content and structure liability have been used. To evaluate the validity of the questionnaire’s content, ideas and opinions of researchers, academics and skilled professionals were utilized. The structure’s liability evaluation was done with the help of confirmatory factor analysis using the LISREL Software. Results from the analysis confirm the significant impact of modern means of political marketing on general participation.