Abstract: The main competitive advantage of online stores as well as traditional retail stores is the number of visitors and their confidence. Unlike traditional forms of trade online competitors are just a click away from each other. Internet shops can be divided into two categories: retail offlay-new business and purely virtual stores. More recently, the majority of off-line sellers are not interested in the benefits of e-Commerce, so, their sales through the Internet have been dwarfed by the actual turnover. Small and medium-sized off-line company started its business in order to SETIS diversify and expand markets. Recently, however, off-line players are actively entering the electronic market and tend to occupy a leading position on it which leads to increased competition in this market.