Abstract: As an emerging form of cryptocurrency, Bitcoin has become increasingly prevalent in today’s financial marketplace. As a new technological instrument, this study examines Bitcoin by utilizing the technology adoption model and innovation diffusion theory. By utilizing such a framework, this study examines the factors that are associated with a decision to adopt Bitcoin as a means of financial exchange. By employing structural equation modeling and the partial least squares method, a research model was developed and tested using an international study that surveyed 121 global cryptocurrency community members. From our analysis we found that relative advantage and ease of use had a significant positive effect on bitcoin use intention while visibility and compatibility were also found to have a statistically positive impact. The results from this study have important implications to the finance and business sectors.