Abstract: The study investigates validity and reliability of small data regarding strategic factors and university performance. Thus, the goodness of measures examined via field expert’s academicians. Overall, the alpha coefficients were above the minimum acceptable alpha value and the result of normality test showed the data was normal. Also, the result of Exploratory Factor Analysis (EFA) showed all factors loaded >0.50. The findings showed that the instrument was reliable and valid. Therefore, the questionnaire developed was appropriate to be used in investigating the integrated effects of strategic factors on university performance.