Abstract: Individuals hold a set of personal values that are the basis for their behavior and affect their motivation. The individual needs motivation, commitment and rewards to respond to market productivity demands which are drivers of their professional performance. Focusing on effective people management by organizations, this study aims to evaluate how is the association of the constructs values, motivation, commitment, performance and rewards for low education and income workers. The approach is quantitative, based on a structured questionnaire with data processing done by multivariate statistical tools and guided in a hypothetical structural model containing 6 hypothesis. The research covered 580 low income workers of urban and countryside areas.