Abstract: All around the globe there is a recession is going on and it hits even in the Middle East countries which are oil rich nations. This case is based on Libyan marketing agricultural challenges and barriers. It will be examined the issues and what are the reasons behind as well as the challenges and barrier issues which facing the new young Libyan government which can influence non-oil Libyan marketing product among and outside the country. This case study aims to analyze the above mentioned problems and hopefully will come up with comprehensive recommendations to its solutions using the concepts and marketing strategies.