Abstract: This study examines fish consumption behavior patterns. The aim of this study was to evaluate the importance of choosing factors in determining food pattern of Turkish people. A total of 666 surveys in all around Turkey responded to a self-administered questionnaire about seafood consumption habits, past frequency of seafood consumption, attitude towards and intention to eat seafood. In this research some prompts were used such as health, taste, availability, versatility, the components of a good family meal, value for money and alternatives to red meat.