Abstract: With the development of post-industrial trends, we can observe a gradual change of not only the axiological norms but also behavior motives of the elites. At the same time, the positive or negative features of a personality are measured by the freedom of choice of their life quality and the extent of responsibility for this choice. In this context, it becomes important to identify the elite’s motivation criteria and to define the changes they undergo during the development of post-industrial trends.