Abstract: A lot of Indonesia homemade industry are taken in the form of Micro Small and Medium Enterprise (MSME), the low budget industrial which is usually located in concentrated district. The live of MSME is being threaten by many aspect superior enterprise as competitor, global economic and political environment. This research will focus on how to suggest Robust Model for controlling sustainable aspect in MSME. The result is sustainable business model for MSME with two major factor, the inhibitor which should be controlled and the enabler that supported the sustainable power in MSME.