Abstract: In the SaaS cloud environment, information security has been a major hindrance. Technical solutions are abundant however, it is still insufficient to protect information from intruders. Study shows that a significant number of security incidents are caused by human error be it intentionally or accidently. Security incompliance has been identified to make up one fourth of the security problems in the cloud environment and has caused a paramount loss of income and valuable data in the organisation. Drawing on cognitive theory and organisational theory, this study aims at developing a conceptual framework by identifying relevant human factors which give impact to the security conduct of the employees in the organisation. Employing a mixed method approach a pilot study was conducted to test the reliability of the developed model. Result shows the significance and reliability of all items tested hence a development of conceptual framework.