Abstract: The emerging of Web 2.0 technology (e.g., Wiki, social networking sites, video-sharing sites and blogs) has allowed users to share their knowledge, experience and expertise with other unknown users in the cyberspace. Users share them by creating web content that is discoverable online. The landscape of computing and communication that rich with User-Generated Content (UGC) is known as the content-centric environment. The UGC is increasing exponentially which leads to trust and privacy issues. Content contributors are usually anonymous to keep their privacy. Unfortunately, it makes the reliability of information obtained from UGC and the credibility of the content’s contributor always unknown. To solve this issue, we propose a Contributor-Content Verification (CCV) approach to achieve trust and privacy within the content-centric environment.