Abstract: This study was attempted to check if there would be any differences in local customer’s satisfaction in choosing hospitals. The purpose of this study is to investigate the factors affecting people’s choice of a hospital with persons over 20 living in a local community who notified that they were moving in. As a result of an analysis of the doctor’s skills concerning satisfaction with a medical institution, the doctor’s experience was the most important element of the doctor’s expertise, knowledge, ability and fame, when local residents choose a hospital and of the technical capabilities for medical care, ability of medical care and quality management were the most important elements. Of the hospital’s capabilities for facilities and equipment, safety procedures were the most important element. Thus, local hospitals can bring about the improvements of differentiated hospital managements for community hospitals by managing the quality of medical care as well as establishing the system in which customers can be provided with medical care services for safety procedures and bring the doctor’s expertise into consideration. The results of this study will establish effective marketing strategies for the improvement of the management of local hospitals with community residents who moved into the area.