Abstract: Animation as a form of entertainment has grown well over the millennium of history. It went from what was considered a form of experimental artistic endeavor to one of the largest entertainment industries in modern culture. For such a large industry to sustain itself, a system in which several parties co-exist mutually is put into practice. Such practice is more evident in TV series production rather than feature-length production where issues such as production budget and merchandising are at large in order to keep the production studios and projects afloat. The Japanese anime industry is a huge, if not the biggest example of such topic as projects often involve several collaborators and sponsors like the recording companies. Thus, this research will be focusing on the relationship that exists between the production studios and the market that sustains in the world of animation industry.