Abstract: The purpose of this study was to analyze the differences of determinants and intention to enter the facility in the subjects with middle-aged (40-60 years old) and senile generations (over 60 years old) in China. 320 data for the senile generation and 305 for middle-aged generation were used as the final analysis. For the determinants to enter the facility, the image of the facility was the most influential variable in both generations. It is necessary to consider the image of the facility was the important reason for the middle-aged generation not to enter the facility despite no difference on the image of the facility between the groups.