Abstract: Indonesia is one of the countries categorized as developing countries with increasing demand for transportation in which the people prefer using private transportation for its convenience and punctuality. Meanwhile, one of the efforts to overcome the problem with public transportation is by operating Bus Rapid Transit (BRT). Indeed, Jogja has a BRT called Trans Jogja. The implementation of Bus Rapid Transit (BRT) itself requires a performance evaluation by exploring the service quality. Strategic priorities for the implementation of Bus Rapid Transit (BRT) management are needed in optimizing the performance of BRT in Jogja. The findings of this study reveal that the better the management of BRT is the more the performance of BRT will directly improve. The better the policy of BRT is the more the performance of BRT will directly improve. The better the quality of BRT management is the more the quality of BRT service will directly improve.The better the policy of BRT is the more the quality of BRT service will directly improve. Improving the quality of BRT management and policy will directly enhance the performance of BRT and indirectly will affect the improvement of the service quality.