Abstract: The objectives of this qualitative research were to study the historical background of management of Thung Kula Ronghai Jasmine Rice for export to the People’s Republic of China; to study current circumstances and problems of management of Thung Kula Ronghai Jasmine Rice for export to the People’s Republic of China and to study the system of high-qualified Thung Kula Ronghai Jasmine Rice management for export to the People’s Republic of China. The fieldwork data and documents were collected using a survey, observations, interviews and focus-group discussions. One hundred and five informants were selected from Surin, Roi ET and Si Sa Ket Provinces. The analysis of data was based on the objectives of the research and done descriptively using a triangulation technique.