Abstract: The involvement of the tourism firms in M-commerce is still in its formative years. At the present time, the use of mobile commerce in businesses is becoming a necessity to create value for different types of firms across different sectors including the tourism industry. Further, M-commerce can serve as a unique tool for the tourism industry to enhance their services which could well determine their value creation and business performance. Although, many studies exist on the adoption of M-commerce but they hardly provide any specific illustration on a successful adoption of M-commerce across various industries such as tourism. Further, it lack of sufficient knowledge about the existing services of M-commerce that led to failure in providing the convincing suggestions to decision makers in firms to adopt new knowledge. Further, a little research has been done to explore the advantages of modern technologies like M-commerce in similar applications for the tourism industry of developing countries. This study thus, attempts provides advanced knowledge by explaining the importance and adaption strategies of mobile commerce in the tourism industry.