Abstract: Kemp Model and Gerlach and Ely Model are combined as an Instructional Design Model for the design of IMMPA named EC Lab for the learning of Electrochemistry. A preliminary survey was carried out to study the learners’ characteristics including general characteristics, specific entry competencies and learning styles. There were 126 students involved in this survey which was carried out by means of questionnaire. All of the samples involved are 15 years old and the majority of them are female. Specific entry characteristics involve items related to skills in using EC Lab. Results showed that the students have high computer proficiency and excellent reading and listening skills. They are able to study alone and have positive perception toward new learning methods. Results from VAK Learning Style Self test showed that the majority of the samples have auditory and kinaesthetic learning styles.