Abstract: The relevance of the topic is conditioned by the scientific and practical significance of the study and the understanding of effective ways for economic development, among which the most important one is the development of infrastructure and its impact on the diffusion of innovation. The study is devoted to the study of innovation distribution environment which is seen as social communication channels, based on the infrastructure created in a particular area. The aim is to identify the main effects of the infrastructure impact on a sustainable spreading of innovations. Among many interrelated elements of the infrastructure-social, financial, credit, market, transport, information, industrial, institutional elements are revealed. The study considers social, transport and information element as the key to ensure the innovation diffusion environment. The role of the social infrastructure is demonstrated for reliable communications provision in society due to the combination of actual and potential resources. The effects of investments are revealed within a transport infrastructure. The importance of a developed transport and information infrastructure for the “smoothing” of geographical gaps in interpersonal contacts is stated. This infrastructure increases the speed and volume of provided information relating to the new ideas and innovations. The government policy is characterized as mobilization resource for the infrastructure development which has a long-term socio-economic effect, developing a “growth point”, as well as creating the conditions for innovation diffusion acceleration.