Abstract: In this study, the problem of the socio-cultural and pragmatical bases of an interpersonal communication is reviewed; socio-cultural regulation of interaction between partners, representatives of various linguocultural communities which is lead by means of norms, communication postulates is identified. With this purpose, the fact that the speech acts cultural scenarios are specific, e.g., the refusal, offer request requirement compliment criticism disagreement dispute and have a national specificity is proved by means of analyzing and comparing speech acts in different cultures. Considerable divergences in their use as means of social control in intercultural situations are shown by analysis of an intercultural interaction between partners from positions of realisation and use of social (generated by society) communicative postulates.