Abstract: The transformation process affected the Kazakh society at the end of the 20th century and at the beginning of the 21st century and thereby created the prerequisites for a scientific understanding of the problems of self-identification of the individual. Today, Kazakhstan society represents the identity space and provides many variants of identification concepts and also ways of social self-identification of the individual. This requires serious sociological research where it is necessary to take into account the influence of external and socio-cultural indicators and personal factors. Kazakhstan at the moment in the most active stage of social transformations. Modern Kazakhstan society is in a highly active stage of social transformations. Under these conditions, the socio-cultural identification of the personality of the youth of Kazakhstan acquires an adaptive character and thus it manifests itself in the structure of the identification hierarchy and the mechanisms for the formation of social identity and requires a special detailed sociological analysis.