Abstract:
The study was designed to analyze the economics of frozen
chicken marketing in Badagry local government area of Lagos state. Primary data
were obtained from forty five frozen chicken marketers randomly selected from
the study area. Analytical tools used include descriptive statistics which was
used to describe the socio-economic characteristics of the chicken marketers.
The study discovered that average age of respondents was 37.6 years. Majority
of them (88.9%) were female while 77.8% were married. In addition, most (78.9%)
of the respondents have a household size below 5. The average years of frozen
chicken marketing experience for the respondents was 7.16. Budgetary analysis
was employed to investigate the profitability of frozen chicken enterprise in
the area. The result revealed that the enterprise is profitable with per week
gross margin and benefit cost ratio of