Abstract: One of the main objectives of the companies is to serve society. Companies, in fulfilling this objective, managers and employees, government, partners and customers are obliged to observe. Intense competition in the day, these elements do not sufficiently take into account firms, economic, environmental, cultural and social development can not be expected to lend support to continue their lives as well be considered. Study, in the last days of the giant car companies, vehicle recall in their understanding of social responsibility has been taken in.