Abstract: In the era of globalisation and trade liberalisation, trade becomes an important activity which contributes significantly to the national economy. Consumer as a party to the trading activity becomes the major contributor in this activity. Since, trade is important to consumers thus it is important that this activity is being monitored so as to benefit the consumer. Globalisation which brings with it the concept of trade liberalisation illustrates the free movement of goods and services in different parts of the world due to borderless economy. This phenomenon resulted in free entry of goods from abroad without restriction and this will bring a negative impact on consumers in Malaysia if the goods are of low quality. Thus, consumers need to be protected in facing globalisation and trade liberalisation. Based on doctrinal research and by applying content analysis method, this study will review the protection conferred by the legal framework with regards to consumer protection in Malaysia. The legal framework which consists of law and policies will be reviewed to examine their role in upholding consumer protection in Malaysia.