Abstract: Current socio-cultural situation determines the relevance of the topic given as the title of this study. Being the fact of the cultural reality of modern human, the internet can be described as a total loss of human-sizedness. It serves as a model of leisure pursuits, in addition to television and films. However, according to the researchers, the potential of “sacralization” of time spent in the network is much higher as compared to other phenomena of the entertainment industry. This is primarily due to the fact that the virtual space of the internet is a place of interpassivity triumph. Therefore, the perspective of human being development becomes at risk. Minimization of the emotional expenditure, aimed at others, turns into formation of narcissistic type of an individual for whom only he/she always acts as someone other in case of dialogue “Me-You” Me like someone other. The researchers show that an appeal to the iconic experience as a special form of material transformation of the object when it is perceived as its marginal phenomenon is able to create the modality of personal presence at the internet and, therefore, an open, genuine communication.