Abstract: On the basis of research analysis in the field of advertising and design the specifics of communication in virtual advertising and design community is described. The researchers explained the necessity of studying an actor-network aspect in it to enhance the effectiveness of communications in a virtual space. Theoretically, the specific features of communication in virtual advertising and design community were verified and substantiated during the projecting of advertising and design products. The applied nature of communications in virtual space refracted in various advertising and design communities is described. Thus, the ability to develop and implement effective communications was demonstrated.