Abstract: In the study, we consider the electronic business correspondence as the sphere of realization of the businessmen’s linguistic manipulation acting as producers of the messages with the dominating manipulative intension. The study deals with identification and analysis of linguistic manipulation potential of English texts of electronic business correspondence. Namely: to systematize various scientific approaches to studying pragmalinguistics and psycholinguistics; to reveal and describe the linguistic means of realization of manipulative intension; to define functional and pragmatic potential of the split-level language means used by the producers of electronic business letters.