Abstract: An artistic text in the study is considered in terms of its involvement into the spiritual life of society. The researchers believe that the way literary works are included into the active social life as well as the way they correlate with the key coordinates of social space-time, determine the active communication status of each literary work. If a work of art is not included into the current life context, it belongs to the world of non-actualized knowledge, existing in the timeless space of the world of knowledge or as one may also say, in the cognitive field. Today, the existence of a literary text which has an active communication status is accompanied by the actualization of a system of techniques aimed at the text’s representation to the audience (i.e., the readers). Literary texts, both actualized and cognitive ones can change their communicative status.