Abstract: In strudy approach to determination of quality of services from the point of view of their consumer appeal which will allow to approach development of the administrative decisions directed to increase of profitability of hotel business more flexibly is offered. Factors of growth of efficiency of a complex of services of means of placement, such as the level of knowledge of hotel and services, quality of hotel services, administrative potential and others are revealed. In work methodical approaches to formation of the mechanism of increase of efficiency and the quality of services including the following components are proved: administrative, resource, market, financial, infrastructure and estimated the system of indicators is also developed for an assessment of efficiency of a complex of services in hotel business by economic, social and innovative criteria. In strudy methodical recommendations about an assessment of the efficiency of a complex of hotel services containing the following stages are formulated and approved: formation of information base, static assessment of indicators of efficiency and their analysis in dynamics, determination of complex efficiency of services.