Abstract: This case study is to compare between hegemonic and counter hegemonic news by the use of Qualitative research over Press TV News Broadcasting. To reach emersion condition of counter hegemonic news, first it is asked: "Why do they speak" and "Who are speaking". To find the answers a historical look is used. Then "Ideology" and the origin ideas of Press TV and also special linguistic and visual aspect has also been challenged in these questions: "What do they say" and "How do they speak" conceptual framework is based on hegemony by gramsci, representation by stuart hall and discourse analysis by Ernesto Laclau and Chantal Mouffe, in order to study the concept of counter hegemonic in Press TV. This research shows that Press TV transforms what represented "Islam" and "East" as an "Inferior Otherness" in western news media by the use of reverse representation. Historic backgrounds, goals, organic intellectuals which work in Press TV and also pictorial and news literature which are used in this news network, all are evidences for Press TV’s counter hegemonic function.