Abstract: The research describes the selection of the optimal model of the product program of the enterprise based on the strategic areas of management in the current controlling. Provided that the control functions are coordinated and focused on the achievement of strategic and operational objectives, taking into account the variability of the external and internal environment. Then, the control system will enable the company to gain competitive advantage and monitor targets for most early detection of problems and eliminate them. Presented in the article model allows us to plan the production process on the basis of the resource potential of enterprises and needs market product groups.