Abstract: This research is motivated by the belief of Maanyan people in using a spell in the rituals of traditional wedding ceremony (piadu) in keeping the bride and groom. The spell has magical power because the spell user has a strong belief with compliance to meet the requirements needed in the ritual. Language literature through piadu spell has 6 characters that are responsibility, discipline, hard work, social care, independent and tolerance. This means that the character is a set of values embodied in a system of thought underlying the fighting spirit, attitude and behavior.