Abstract: The study comprises the institutionalization model for innovative products used supply chains. Developing the typology of the market power, the author mentions an alternative concept of SCM, stipulating so called "fasciculation" (variability of functioning scenario) of separate segments of supply chains. While realizing the innovative process, innovations created by the competitive institution could be sold to the industry leader or the latter places an order on R&D. The high level of innovative activity within the created institution is a stimulating factor of industry’s branch-wise development.